First visual designer in the company, my role was to bring brand personality and expressiveness to our products. Creating, evolving, and implementing company-wide design systems, developing the entire company website using Webflow and a scalable visual library. Educating and empowering employees to maintain brand consistency through self-service design tools and teaching design best practice. Defining illustration guidelines, creating a new illustration library, as well as defining other global brand guidelines
for different online/offline channels. Focusing on UX/UI and branding, with the goal of creating a seamless and consistent experience between brand and product. Collaborating with UX, Content Strategy, Engineering, and Marketing. Additionally, I’m managing one wonderful junior designer for maintaining brand consistency.

Collaborated with different business entities such as local creative agencies (Just Maria , Cut &Paste ), digital product agencies (6mobile ), creative platforms (Zooppa , 90Seconds ). I took several responsibilities driving art direction for web application brand identities, logo design,  product design systems for web services and illustration libraries. Conceptualized and illustrated video motion graphics to promote digital products and startups, from story boards and moodboards to final animations. Collaborated with video producers, copy writers and animators through all the creative process, guiding brain storming teams. Drove video post production sessions and sound design as well. Designed animated onboarding for native IOs app illustrating and animating with Lottie Bodymovin to scale the dev implementation process.

Evolved the Mosaicoon platform and brand identity to scale video creativity production and delivery. Led the entire design thinking process at every product stage, from video acquisition, through video customisation systems and purchase flow, to data campaign trackers (Sonar ) for online advertising. Developed and maintained the brand and product system. Partnered strategically with Marketing and Product Design to ensure consistency between the product and marketing experiences. Collaborated with Engineering teams on a daily basis and promoting the design system as an evangelist. Previously worked in the “creative lab” for external clients (Jaguar, Vileda, Emergency, Kocca, Linkem, Eudorex, Duca di Salaparuta)  leading digital art directions and formulating design systems for microsites and social media campaigns.

Conceptualizing, designing, prototyping and crafting all the jewellery collections, physically. Exploring continuously new aesthetic forms and solutions in order to reach a unique visual language. Creating photo contents that catch eyes at first glance and foster actions, combining several techniques like still-life, illustrations and animations for all marketing channels and shop. Covering the entire post production process and photo manipulation. Producing set design and video shooting. Running visual A/B testing on IG profile to improve user engagement. Take caring of the entire user product experience designing and crafting proper packages to delivery a total brand synesthesia. Creating and promoting design markets to gather indie designers under the same umbrella, leading the event identity as well (La Palude - Design Market ).