Evolved the Mosaicoon platform and brand identity to scale video creativity production and delivery. Led the entire design thinking process at every product stage, from video acquisition, through video customisation systems and purchase flow, to data campaign trackers (Sonar
) for online advertising. Developed and maintained the brand and product system. Partnered strategically with Marketing and Product Design to ensure consistency between the product and marketing experiences. Collaborated with Engineering teams on a daily basis and promoting the design system as an evangelist. Previously worked in the “creative lab” for external clients (Jaguar, Vileda, Emergency, Kocca, Linkem, Eudorex, Duca di Salaparuta) leading digital art directions and formulating design systems for microsites and social media campaigns.